In order to compete directly with Netflix and Prime Video in the Indian OTT market, Star India has decided to launch its much-awaited Disney Plus streaming service from 3 April. Disney Plus’s streaming services will only be available on the already existing OTT Hotstar in India. With the launch of this service, Disney’s more than two hundred and fifty superhero movies and more than 100 web series will be directly available to the Indian audience.
- Disney Plus streaming services will only be available on the already existing OTT Hotstar in India
- The introduction of Disney Plus is very important for Star India in India
- With the availability of Disney’s material, it is expected to progress further in this competition.
Disney Plus Hotstar VIP customers will be able to watch programs in Hindi, Tamil or Telugu languages. Apart from this, customers of Disney Plus Hotstar Premium will be able to view all these materials in English along with Disney Plus Originals. Sponsored programs on OTT will be available for free viewing, meaning that if you do not have problems with advertisements in between programs, you will be able to watch a large part of the content for free on this OTT.
The introduction of Disney Plus is very important for Star India in India. It’s OTT (over the top) platform Hotstar has been constantly competing with Netflix and Prime Video. Now, when Disney’s material comes together, the chances of it moving forward in this competition are visible. With the launch of Disney Plus on Hot Star, content can now be viewed in three ways on this OTT.
According to Uday Shankar, president of Star and Disney India, the launch of Disney Plus will usher in a new era of video streaming services in India. Referring to the ongoing lockdown in the country due to Corona, he says that Disney Plus will be very helpful in this time to make people laugh and cheer at home.
Disney, Pixar, Star Wars and National Geographic have separate arrangements on Disney Plus for easy search. Disney Plus will have its virtual red carpet premiere in India on April 2 at 6 pm with the superhit film “The Lion King”.
Significantly, Star India organized a huge event in Mumbai for the launch of Disney Plus on March 13, but the program was postponed due to measures taken to prevent the spread of coronavirus infection. The launch of Disney Plus was scheduled to begin in India from March 29. But with the IPL postpone, the launch of Disney Plus was also postponed.