There is no one “best” SEO approach that works for every website, as the most effective approach will depend on the specific goals and needs of the website and the target audience. However, a comprehensive and holistic SEO strategy that combines various approaches is generally considered to be the most effective. This might include a combination of on-page, off-page, technical, and local SEO, as well as a content-first approach.

It is important to regularly review and analyze the effectiveness of an SEO strategy and make adjustments as needed based on the data and feedback. It is also important to stay up-to-date with the latest SEO best practices and changes in search algorithms in order to ensure that the website is optimized for the best possible results.


When taking a content-first approach to SEO, it is important to consider the following factors:

  1. Keyword research: Conduct thorough keyword research to identify the most relevant and popular keywords to target in the content.
  2. Audience research: Understand the needs, interests, and preferences of the target audience and create content that is tailored to them.
  3. On-page SEO: Optimize the content for on-page SEO by using relevant keywords in the title and header tags, as well as in the body of the content.
  4. Content quality: Focus on creating high-quality, informative, and useful content that provides value to the reader.
  5. User experience: Consider the user experience when creating content, including the formatting, layout, and readability of the content.
  6. Internal linking: Use internal linking to help improve the navigation of the website and to signal to search engines the importance of different pages on the website.
  7. External linking: Use external linking to provide additional context and sources for the content, and to show the credibility and authority of the website.
  8. Content promotion: Promote the content through social media, email marketing, and other channels to increase its visibility and reach.